The Bicycle Association's Market Data Service captures ~70% of UK cycle retail every month — giving you the granular insight your buying, forecasting and marketing teams need.
~70%
UK market coverage
1M+
Products tracked
350+
Independent dealers
Monthly
Data releases
No manual exports. No IT project. Just one click to connect your point-of-sale and you're contributing to the UK's most comprehensive cycling dataset.
Hit the green button, select your POS system, and log in to your account. You grant access with a single authorisation click.
Your anonymised sales, category, and inventory data is pulled automatically every day and rolled into the national dataset.
By the 25th of each month, receive benchmarking reports showing your performance vs. the market, segmented by category, channel, and region.
Compare your sales, margins, and sell-through rates against the aggregated market by category, price point, and region.
Understand what UK cyclists are actually buying month-to-month, not just what distributors are shipping — real sell-out data.
Data released by the 20th, full analysis by the 25th — in your inbox before your next buying decision.
Your anonymised data contributes to advocacy that shapes government cycling policy — congestion, pollution, and decarbonisation funding.
Operated by the Bicycle Association for the benefit of the UK cycling industry. Pricing based on your UK cycling-related turnover.
EU Horizon Europe grant-funded expansion into Germany — your participation now positions you for cross-market benchmarking.
Our contributors include
Large chains · Specialist independent stores · Online-only retailers
· Manufacturers · Distributors
The more retailers who contribute, the more accurate and valuable the dataset becomes for everyone.
Connect your point-of-sale system in minutes.
No manual exports. No long-term contract.
By connecting you agree to share anonymised sales data with the Bicycle Association Market Data Service.