~70%
UK Market Coverage
1M+
Products Tracked
350+
Independent Dealers
25th
Monthly Data Release
Up and Running
in Minutes
No manual exports. No IT project. Just one click to connect your point-of-sale and you're contributing to the UK's most comprehensive cycling dataset.
Click Connect
Hit the green button, select your POS system, and log in to your account. You grant access with a single authorisation click.
We Sync Your Data
Your anonymised sales, category, and inventory data is pulled automatically every day and rolled into the national dataset.
Access Insights
By the 25th of each month, receive benchmarking reports showing your performance vs. the market, segmented by category, channel, and region.
Intelligence That
Moves Your Business
Granular Benchmarking
Compare your sales, margins, and sell-through rates against the aggregated market by category, price point, and region.
Consumer Buying Trends
Understand what UK cyclists are actually buying month-to-month, not just what distributors are shipping — real sell-out data.
Monthly Cadence
Data released by the 20th, full analysis by the 25th — in your inbox before your next buying decision.
Industry Voice
Your anonymised data contributes to advocacy that shapes government cycling policy — congestion, pollution, and decarbonisation funding.
Not-for-Profit
Operated by the Bicycle Association for the benefit of the UK cycling industry. Pricing based on your UK cycling-related turnover.
European Expansion
EU Horizon Europe grant-funded expansion into Germany — your participation now positions you for cross-market benchmarking.
Large Chains · Specialist Independents · Online Retailers · Manufacturers · Distributors
The more retailers who contribute, the more accurate and valuable the dataset becomes for everyone.
